Sony XR50X90JU 50″ BRAVIA XR 4K HDR Full Array LED SMART Google TV


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With this Sony 50″ UHD TV, you can watch all of the action in stunning 4K resolution. The XR50X90JU is the ideal package, providing entertainment for the entire family.

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    Amazing attention to detail

    The XR50X90JU, which is powered by Sony’s most powerful Cognitive Processor XR, takes vision and sound to new heights. It comprehends how humans perceive and hear, drastically altering how you watch television. This model, which has XR Triluminos Pro, generates a wider spectrum of colours with a greater variety of hue and saturation. Whatever you’re seeing, the outcome is natural hues and exact details.

    With Full Array LED backlight technology, you can get correct contrast in both bright and dark settings. Light is precisely balanced throughout the screen thanks to XR Contrast Booster, which dims some areas while raising others. Every sight will look more lifelike, as if you are right there, by adjusting brightness in glare and deeper blacks in shadow. Fast-paced sequences are also smooth and blur-free thanks to XR Motion Clarity technology, so you can enjoy more of the action.

    Acoustic Multi-Audio Sound allows sound to follow the action with putting tweeters at the back of the TV for a completely immersive experience. Display this Sony model in your house using the sleek blade stand or mount it on the wall to get the most out of it.

    Inventive Features

    On the XR50X90JU, you’ll find a variety of connecting choices. There are four HDMI connectors and three USB ports, allowing you to connect all of your family’s devices. To make the most of the 50″ UHD screen, connect a Blu-ray player, gaming console, or speaker. You can also share content via a smartphone or tablet thanks to the built-in Bluetooth and Chromecast.

    You may access a world of high-quality entertainment once you’ve connected to the internet by wi-Fi or an ethernet cable. Take advantage of catch-up services like BBC iPlayer, ITV Player, and 4oD, or explore apps like Netflix, Disney+, and Prime Video. You’ll never run out of possibilities with the Google App Store.

    If you prefer live TV, this model includes YouView, which gives you instant access to over 70 TV and radio channels. You can also go back seven days to see if there’s anything you missed.

    Are you looking for films starring a specific actor? Simply mention their name and you’ll be given with a list of their films if you use Voice Search.
    It also means you have complete control over your TV’s functionalities, so you can change the volume with just your voice if the remote is trapped beneath the sofa. It’s never been easier to find entertainment.


    Weight 14.1 kg
    Dimensions H 715 × W 1119 × D 286 mm


    Product Type

    HDR Google TV

    Screen Size




    Screen Technology

    4K, HDR LED, Smart

    Smart TV


    Maximum Resolution

    3840 x 2160

    Backlight Technology


    Operating System


    VESA Mount Compatible

    Yes – mount must be purchased separately

    Energy Rating



    5 years

    5 years parts and labour

    Product Documents

    Key Points

    • Full Array LED and XR Contrast Booster
    • Cognitive Processor XR: immerses you in the scene
    • Tweeters that are positioned in front of the action on the screen allow sound to come directly from it.
    • More apps on Google TV than on any other smart TV platform.